[Dataloss] What is my data worth?

[Jason Lewis]

I was reading about various lawsuits against companies/entities that 
have had data breaches and I got to thinking. Has anyone done any 
research into how valuable my data is?  I would think that would go a 
long way in estimating losses.

For example, an advertiser is interested in target demographics, how 
much will they pay for info about me and my spending habit, credit card 
debt, loans, etc.

How much is the average consumer's data worth?  Is it even reasonable to 
try and figure out that cost when trying to punish entities that lose 
the information?

jas