[Dataloss] What is my data worth?

[Marjorie Simmons]

Not only reasonable, but an imperative. Tort lawsuits require the
plaintiff show:

Duty --->  Breach ---> Causation ---> Damages

Without damages, there is no suit, and this has been the major
stumbling block to almost all suits so far.


###

| -----Original Message-----
| From: dataloss-bounces at attrition.org
| [mailto:dataloss-bounces at attrition.org] On Behalf Of Jason Lewis
| Sent: Sunday, September 24, 2006 2:40 am
| To: dataloss at attrition.org
| Subject: [Dataloss] What is my data worth?
|
| I was reading about various lawsuits against companies/entities that
| have had data breaches and I got to thinking. Has anyone done any
| research into how valuable my data is?  I would think that would go a
| long way in estimating losses.
|
| For example, an advertiser is interested in target demographics, how
| much will they pay for info about me and my spending habit,
| credit card
| debt, loans, etc.
|
| How much is the average consumer's data worth?  Is it even
| reasonable to
| try and figure out that cost when trying to punish entities that lose
| the information?
|
| jas
| _______________________________________________
| Dataloss Mailing List (dataloss at attrition.org)
| http://attrition.org/dataloss
| Tracking more than 146 million compromised records in 366
| incidents over 6 years.
|
|