[Infowarrior] - iGasm ad rubs Apple up the wrong way

[Richard Forno]

iGasm ad rubs Apple up the wrong way

http://www.computing.co.uk/vnunet/news/2190671/apple-outraged-igasm-ad

Iain Thomson, vnunet.com, 24 May 2007

Apple is taking legal action against adult retail chain Anne Summers over
adverts for a new iGasm sex toy.

The device consists of a pair of headphones and a "vibrating unit" which,
once plugged into any media player, vibrates in time to the tune.

The adverts use the same silhouette figures as Apple, but with a white cord
leading inside the figure's underwear.

Apple's solicitors have already fired off a letter to Anne Summers
requesting that the advert is taken down.

"We hope this request to remove it immediately will prevent us having to
consider further action," it reads.

However Anne Summers is taking the request less than seriously. "Perhaps I
can send them an iGasm to put a smile back on their faces," company head
Jacqueline Gold told the News of the World.