[Dataloss] Article: The Cold, Hard Costs of Data Exposure

[Tom Fragala]

20% of customers leaving doesn't equal 20% revenue decline. Unless you
make the delusive assumption that all customers buy the same number of
products/service at the same price. And it also assumes that all the
customers leave at about same time. any high volume industry suffers
from churn and many of those that leave might have left anyway. the
bottom line is it's too broad an assumption overall.

> -----Original Message-----
> From: dataloss-bounces at attrition.org [mailto:dataloss-
> bounces at attrition.org] On Behalf Of Chris Walsh
> Sent: Wednesday, September 27, 2006 4:41 PM
> To: security curmudgeon
> Cc: dataloss at attrition.org
> Subject: Re: [Dataloss] Article: The Cold, Hard Costs of Data Exposure
> 
> It cannot be true that 20% leave.  If they did, revenue would be off
by
> 20%.  If that happened, stock prices would reflect it IMMEDIATELY.
> 
> Therefore, either by a happy coincidence only the lousy, unprofitable
> customers leave, or the number is not correct.
> 
> Chris
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