[Infowarrior] - Cable's New Brilliant Idea: Charging You More Money To Skip Ads

[Richard Forno]

Cable's New Brilliant Idea: Charging You More Money To Skip Ads

We've noted for years how cable executives facing market (r)evolution just can't stop making bone-headed decisions. As cord cutting accelerates and ratings take a dive, many cable and broadcast executives have decided the solution is to stuff more ads than ever into every viewing hour, in some instances actually editing down or speeding up programs so the additional ad load will fit. That's of course when they're not busy trying to prevent users from using modern technologies like DVR ad skipping, relentlessly raising cable rates and perpetuating some of the worst customer service in America.

Quite often, cable executives try to obscure the sector's dysfunction by pretending to be innovative, and hoping nobody can tell the difference. The latest case in point: FX Networks has struck a new deal with Comcast that lets viewers avoid ads on some FX programs -- if they're willing to pay another $6 per month:

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https://www.techdirt.com/articles/20170807/08180537950/cables-new-brilliant-idea-charging-you-more-money-to-skip-ads.shtml