INNOVATION! (It's the best, most beautiful, most powerful paper bag you've ever seen....) In defense of Apple owning the concept of a paper bag By Russell Brandom @russellbrandom Sep 19, 2016, 6:19p http://www.theverge.com/2016/9/19/12981950/apple-paper-bag-elegant-simple-refined -- It's better to burn out than fade away.