[Infowarrior] - Monster lost IP case to college kids. Boo-hoo-hoo

[Richard Forno]

These college students took on one of America’s top trademark bullies – and won

In 2012, Li Chih, the Silver Spring owner and overseer of a niche online forum called MonsterFishKeepers, filed for a trademark so he could sell logo T-shirts to other aquarium-owning hobbyists who enjoy chatting about very large fish.

It was a typical move by any small-business owner until, a few months later, Monster Beverage, the $28 billion energy-drink conglomerate partially owned by Coca-Cola, warned that he was infringing on their trademark and threatened a legal fight that could end up costing him more than $100,000 to defend.

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https://www.washingtonpost.com/news/business/wp/2016/02/29/these-college-students-took-on-one-of-americas-top-trademark-bullies-and-won/


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