[Infowarrior] - The Academy Bullied CNN Into Including Trademark Icon For 'Oscars' On Its Crawl

[Richard Forno]

The Academy Bullied CNN Into Including Trademark Icon For 'Oscars' On Its Crawl For Some Reason

from the and-the-award-for-dumbest-fight-goes-to... dept

Usually when we talk about the Oscars behaving badly about intellectual property, it has to do with either its combat against film piracy or its rather stunning tradition of facilitating it. What's clear in most of those stories, though, is that when the Motion Picture Academy decides to sink its collective teeth into something, it is bulldog-ish in its unwillingness to let it go. It seems that this is the case on matters of trademark, as well. Unimaginably petty trademark matters. 

As CNN was covering a boycott by some actors of the Oscars ceremony, it appears someone in PR for the Academy had pestered CNN to the point that the news channel, contrary to how just about everyone else does it, agreed to include a trademark registration symbol when discussing the Oscars on its crawl. To get an idea of how jarring doing this is to the viewer, see the following screen-cap.

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https://www.techdirt.com/articles/20160122/07350733406/academy-bullied-cnn-into-including-trademark-icon-oscars-crawl-some-reason.shtml



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