[Infowarrior] - Bose's new beat

[Richard Forno]

Bose's new beat

Bose has always taken great pride in its technical innovations and the quality of its products. But new CEO Bob Maresca is betting on a new approach to get Bose to the next level: Telling people what this secretive company is all about.

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http://www.cnet.com/news/bose-behind-the-scenes/

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It's better to burn out than fade away.