[Infowarrior] - Verizon Wireless to Allow Complete Opt Out of Mobile ‘Supercookies’

[Richard Forno]

Verizon Wireless to Allow Complete Opt Out of Mobile ‘Supercookies’

By Brian X. Chen and Natasha Singer
January 30, 2015 11:31 am January 30, 2015 11:31 am


Verizon Wireless, which has been under fire by privacy advocates since late last year, has decided to make a major revision to its mobile ad-targeting program. Users who do not want to be tracked with an identifier that Verizon uses for ad-targeting purposes will soon be able to completely opt out, the company said on Friday.

In the past, Verizon allowed users to opt out of the marketing side of the program, but they had no option to disable being tagged with its undeletable customer codes, which critics dubbed “supercookies.” Some security researchers quickly illustrated that third parties, like advertisers, could easily exploit Verizon’s persistent tracking to continually follow a user’s web browsing activities.

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http://bits.blogs.nytimes.com/2015/01/30/verizon-wireless-to-allow-complete-opt-out-of-mobile-supercookies/

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