[Infowarrior] - Daisy - 50 Years Later

[Richard Forno]

Daisy - 50 Years Later
http://www.mediapost.com/publications/article/233589/daisy-50-years-later.html?edition=75880

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Fifty years on, there are many lessons to be derived from the Daisy spot. It was remarkable for its use of powerful symbols and its simplicity: a little girl counting petals, an atomic bomb exploding (reminding viewers that many little girls, including their own children, would be killed in a nuclear war), and a suggestion that one person running for president would be more likely to protect the little girls. It also illustrates a principle that Tony Schwartz would later write about. Some of the most powerful messages in advertising are not in the ad -- they are in the heads and attitudes of viewers -- but are evoked by the advertising. Tony Schwartz called this the responsive chord principle. He used it time and again in the ads he created for commercial products, politicians and public service campaigns.


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Just because i'm near the punchbowl doesn't mean I'm also drinking from it.