[Infowarrior] - Airline Plans to Google Passengers Ahead of Flights

[Richard Forno]

Airline Plans to Google Passengers Ahead of Flights

July 6, 2012 

http://mashable.com/2012/07/06/british-airways-google/

British Airways wants to give its customers a more personalized travel experience by creating dossiers on them, and many have raised questions about the privacy implications in doing this.

The information will include not only data the airline already possesses — like previous complaints or delays — but also information from Google Image searches. Theoretically, the flight crew can apologize for mistakes and be able to identify passengers in order to do so.

“We’re essentially trying to recreate the feeling of recognition you get in a favourite restaurant when you’re welcomed there, but in our case it will be delivered by thousands of staff to millions of customers. This is just the start — the system has a myriad of possibilities for the future,” Jo Boswell, head of customer analysis at BA, told the London Evening Standard.

Check out the video above to learn more about the program.

Do you think this is a smart business initiative, or should the airline ask for your personal information instead? Tell us in the comments what you think.

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