[Infowarrior] - Hey Advertisers! Stop Believing The NFL's Lies About Trademark Law And Call The Super Bowl The Super Bowl

[Richard Forno]

Hey Advertisers! Stop Believing The NFL's Lies About Trademark Law And Call The Super Bowl The Super Bowl

from the suck-it-up,-weenies dept

For years now, we've mocked how the NFL insists that no one can use the term "Super Bowl" in an advertisement unless they're an official sponsor of the event. That's why it's become so typical to see advertisers using "the big game" instead -- though, five years ago, the NFL even sought the trademark on "The Big Game" because so many advertisers were using it. However, Paul Levy rightly takes advertisers to task for being "weenies" and not standing up to the NFL on this. As he says:

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http://www.techdirt.com/articles/20120202/04205917638/hey-advertisers-stop-believing-nfls-lies-about-trademark-law-call-super-bowl-super-bowl.shtml


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Just because i'm near the punchbowl doesn't mean I'm also drinking from it.