[Infowarrior] - Banned during the Games: What the rules say
Richard Forno
rforno at infowarrior.org
Fri Apr 20 14:52:24 CDT 2012
http://www.guardian.co.uk/sport/2012/apr/13/olympics-2012-branding-police-sponsors
Banned during the Games: What the rules say
Athletes don't …
• Blog about your breakfast cereal or energy bar if it's not an official sponsor – in Games Period all endorsement is banned.
• Post video clips from inside the athletes' village to your blog or Youtube. No audio or video content from inside any Olympic venue can be uploaded to any site.
• Tweet "in the role of a journalist". Athletes "must not report on competition or comment on the activities of other participants".
Non-sponsor companies and businesses don't …
• Say: "Supporting our athletes at the 2012 Games!" or "Help us make it a Gold 2012!"
• Use images that suggest an assocation with the London Olympics.
•Offer tickets as part of a promotion.
Crowd members don't …
• Upload a clip of William and Kate tripping up the steps of the Olympic stadium to Youtube: "A Ticket Holder may not license, broadcast or publish video and/or sound recordings, including on social networking websites and the internet."
• Post your pictures to Facebook – this may fall under the same restriction.
• Take part in an ambush marketing stunt, "including, for the avoidance of doubt individual or group ambush marketing".
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Just because i'm near the punchbowl doesn't mean I'm also drinking from it.
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