[Infowarrior] - New USPS Ad Campaign: Email Sucks, So Mail Stuff Instead

[Richard Forno]

New US Postal Service Ad Campaign: Email Sucks, So Mail Stuff Instead

from the from-luddites-r-us dept

It seems the US Postal Service (USPS) is starting to get pretty desperate. Losing a ton of money, it's apparently decided that the time is now to attack the competition. The competition, of course, is email. It's put out two TV commercials that focus on bashing email for not being either secure or reliable:

< video link >

Of course, I'm pretty sure I've had a lot more physical mail "lost" by human carriers than emails just disappear. And you could easily argue that regular mail isn't particularly secure at times either. All in all, though, it seems like a bizarre commercial. Why even bother making silly assertions about email? Do they really think people are going to start saying... "gee, I can't trust this email stuff to communicate with my friends; now I'm going to start sending real letters through the USPS!"

http://www.techdirt.com/articles/20111003/04161216180/new-us-postal-service-ad-campaign-email-sucks-so-mail-stuff-instead.shtml