[Infowarrior] - Qantas attempt at Twitter promotion a PR disaster

[Richard Forno]

http://www.heraldsun.com.au/travel/news/qantas-attempt-at-twitter-promotion-a-pr-disaster/story-fn32891l-1226202446245

Qantas attempt at Twitter promotion a PR disaster

	• by: Brendan Casey
	• From: Herald Sun
	• November 22, 2011 1:01PM

QANTAS' attempt at social media promotion has turned into a classic PR disaster, with users hijacking the promotional tag to insult the airline.

The airline’s official Twitter account asked its followers: "What is your dream luxury inflight experience? (Be creative!) Answer must include #QantasLuxury."

But things quickly turned sour as many Twitter users barraged the airline's account with negative submissions, as disputes with workers' unions drag on.

User smurray38 wrote “#qantasluxury is seeing your planes on Getaway not Four Corners”.

Another user Beta_Boy  said “#QantasLuxury is grounding the fleet so I can fly with @VirginAtlantic instead”

“#qantasluxury is outsourcing your unionized workforce but keeping your marketing team,” said Obfusc8.

In the past week, Qantas hired four full-time social media monitors to keep tabs on what people are saying about it on Twitter and Facebook.

After this latest debacle, they may certainly have their hands full.

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