[Infowarrior] - FDA approves 'hangover pill'

[Richard Forno]

Cheers! FDA-approved hangover pill promises to take edge off holiday partying  

Over-the-counter cocktail beats hair of the dog

BY Nicole Lyn Pesce 
NEW YORK DAILY NEWS

Saturday, December 3 2011, 2:56 PM

http://www.nydailynews.com/new-york/cheers-fda-approved-hangover-pill-promises-edge-holiday-partying-article-1.986338

This pill is the ultimate buzzkill.

A new FDA-approved hangover cure has hit the market just in time for holiday party season.

“So many people see hangovers as a shameful or embarrassing thing. I think of them as just a fact of life,” said Brenna Haysom, the creator of Blowfish through the West Village-based Rally Labs LLC.

The over-the-counter drug cocktail combines 1,000 milligrams of aspirin, 120 milligrams of caffeine and a stomach-soothing agent into two effervescent tablets taken the morning after a night of heavy drinking.

Once dissolved in water, the remedy claims to knock out multiple hangover symptoms in just 15 to 30 minutes.

“The magic of the effervescent tablet is that it hits your system much faster than getting a cup of coffee, taking an antacid and taking some aspirin separately,” she said.

The remedy doesn’t give free reign to binge, however. “I definitely don’t encourage people to get obliterated,” warned Haysom, who has been hung up on hangovers since college.

“This is a really effective product for people who have a couple too many: A happy hour that goes a little long, or holiday parties are a perfect example ... and they wake up feeling terrible. This gets you functioning again quickly.”

Haysom drafted the business model while earning undergraduate and graduate degrees at Harvard, but shelved it to spend seven years at a private equity firm in Manhattan.

It wasn’t long before her hard working (and hard partying) lifestyle drew her back to making the magic bullet.

“This product comes from personal experience,” she laughed, recalling a particularly boozy business dinner the night before she had to make a major presentation.

“The headache, being so tired, and then the upset stomach ... it definitely was a moment where I was like, there has got to be a better way.”

Blowfish runs $2.99 for a single dose, or $11.99 for a six-pack. It is currently available in Ricky’s NYC stores or online at ForHangovers.com, which offers free shipping and 24-hour courier service in Manhattan. The tablets will hit Duane Reade shelves in January.

“Unfortunately, I don’t think we’ll get there before New Year’s Eve,” Haysom said.


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Just because i'm near the punchbowl doesn't mean I'm also drinking from it.