[Infowarrior] - Print Books Are Target of Pirates on the Web

[Richard Forno]

Props to Cory's quote @ the end!  -rf

May 12, 2009
Print Books Are Target of Pirates on the Web
By MOTOKO RICH
http://www.nytimes.com/2009/05/12/technology/internet/12digital.html?partner=rss&emc=rss&pagewanted=print

Ursula K. Le Guin, the science fiction writer, was perusing the Web  
site Scribd last month when she came across digital copies of some  
books that seemed quite familiar to her. No wonder. She wrote them,  
including a free-for-the-taking copy of one of her most enduring  
novels, “The Left Hand of Darkness.”

Neither Ms. Le Guin nor her publisher had authorized the electronic  
editions. To Ms. Le Guin, it was a rude introduction to the quietly  
proliferating problem of digital piracy in the literary world. “I  
thought, who do these people think they are?” Ms. Le Guin said. “Why  
do they think they can violate my copyright and get away with it?”

This would all sound familiar to filmmakers and musicians who fought  
similar battles — with varying degrees of success — over the last  
decade. But to authors and their publishers in the age of Kindle, it’s  
new and frightening territory.

For a while now, determined readers have been able to sniff out errant  
digital copies of titles as varied as the “Harry Potter” series and  
best sellers by Stephen King and John Grisham. But some publishers say  
the problem has ballooned in recent months as an expanding appetite  
for e-books has spawned a bumper crop of pirated editions on Web sites  
like Scribd and Wattpad, and on file-sharing services like RapidShare  
and MediaFire.

“It’s exponentially up,” said David Young, chief executive of Hachette  
Book Group, whose Little, Brown division publishes the “Twilight”  
series by Stephenie Meyer, a favorite among digital pirates. “Our  
legal department is spending an ever-increasing time policing sites  
where copyrighted material is being presented.”

John Wiley & Sons, a textbook publisher that also issues the “Dummies”  
series, employs three full-time staff members to trawl for  
unauthorized copies. Gary M. Rinck, general counsel, said that in the  
last month, the company had sent notices on more than 5,000 titles —  
five times more than a year ago — asking various sites to take down  
digital versions of Wiley’s books.

“It’s a game of Whac-a-Mole,” said Russell Davis, an author and  
president of the Science Fiction and Fantasy Writers of America, a  
trade association that helps authors pursue digital pirates. “You  
knock one down and five more spring up.”

Sites like Scribd and Wattpad, which invite users to upload documents  
like college theses and self-published novels, have been the target of  
industry grumbling in recent weeks, as illegal reproductions of  
popular titles have turned up on them. Trip Adler, chief executive of  
Scribd, said it was his “gut feeling” that unauthorized editions  
represented only a small fraction of the site’s content.

Both sites say they immediately remove illegally posted books once  
notified of them. The companies have also installed filters to  
identify copyrighted work when it is uploaded. “We are working very  
hard to keep unauthorized content off the site,” Mr. Adler said.

Several publishers declined to comment on the issue, fearing the  
attention might inspire more theft. For now, electronic piracy of  
books does not seem as widespread as what hit the music world, when  
file-sharing services like Napster threatened to take down the whole  
industry.

Publishers and authors say they can learn from their peers in music,  
who alienated fans by using the courts aggressively to go after  
college students and Napster before it converted to a legitimate  
online store.

“If iTunes started three years earlier, I’m not sure how big Napster  
and the subsequent piratical environments would have been, because  
people would have been in the habit of legitimately purchasing at  
pricing that wasn’t considered pernicious,” said Richard Sarnoff, a  
chairman of Bertelsmann, which owns Random House, the world’s largest  
publisher of consumer titles.

Until recently, publishers believed books were relatively safe from  
piracy because it was so labor-intensive to scan each page to convert  
a book to a digital file. What’s more, reading books on the computer  
was relatively unappealing compared with a printed version.

Now, with publishers producing more digital editions, it is  
potentially easier for hackers to copy files. And the growing  
popularity of electronic reading devices like the Kindle from Amazon  
or the Reader from Sony make it easier to read in digital form. Many  
of the unauthorized editions are uploaded as PDFs, which can be easily  
e-mailed to a Kindle or the Sony device.

An example of copyrighted material on Scribd recently included a  
digital version of “The Tales of Beedle the Bard,” a collection of  
fairy tales by J. K. Rowling. One commenter, posting as vicious-9690,  
wrote “thx for posting it up ur like the robinhood of ebooks.”

For some writers, tracking down illegal e-books is simply not worth it.

“The question is, how much time and energy do I want to spend chasing  
these guys,” Stephen King wrote in an e-mail message. “And to what  
end? My sense is that most of them live in basements floored with  
carpeting remnants, living on Funions and discount beer.”

Book sales are down significantly, and publishers say it is difficult  
to determine whether electronic piracy is denting sales. Some of the  
most frequently uploaded books, like the “Twilight” series, are also  
huge best sellers.

Some authors say they just want to protect the principle of  
compensating writers. “I don’t ask to get rich off this stuff,” said  
Harlan Ellison, an author and screenwriter. “I just ask to be paid.”

Nine years ago, Mr. Ellison sued Internet service providers for  
failing to stop a user from posting four of his stories to an online  
newsgroup. Since settling that suit, he has pursued more than 240  
people who have posted his work to the Internet without permission.  
“If you put your hand in my pocket, you’ll drag back six inches of  
bloody stump,” he said.

Others view digital piracy as a way for new readers to discover  
writers. Cory Doctorow, a novelist whose young adult novel “Little  
Brother” spent seven weeks on the New York Times children’s chapter  
books best-seller list last year, offers free electronic versions of  
his books on the same day they are published in hardcover. He believes  
free versions, even unauthorized ones, entice new readers.

“I really feel like my problem isn’t piracy,” Mr. Doctorow said. “It’s  
obscurity.”