[Infowarrior] - Sci-Fi channel changing its name

[Richard Forno]

Harumpf.   --rf

Source: http://www.tvweek.com/news/2009/03/sci_fi_channel_aims_to_shed_ge.php

"In some universe, the name “Syfy” is less geeky than the name “Sci  
Fi.” Dave Howe, president of the Sci Fi Channel, is betting it’s this  
one....To that end, the 16-year-old network—owned by NBC Universal— 
plans to announce that Syfy is its new name March 16 at its upfront  
presentation to advertisers in New York."

< - >

...but here's the REAL reason, I suspect, for the change, according to  
the article:

“It gives us a unique word and it gives us the opportunities to imbue  
it with the values and the perception that we want it to have,” he  
said."

*cough*   A term you can copyright, perhaps???  No, you wouldn't be  
that obvious, would you?

.....oh, right:

"“We need an umbrella brand we can attach to new businesses: Sci Fi  
games, Sci Fi kids. It does no use to attach ‘Sci Fi’ because there’s  
hundreds of sci-fi Web sites and sci-fi publications. So it’s changing  
your name without changing your name,” Mr. Howe said."

Owell - with BSG off the air after this week, there's nothing else on  
SciFi that interests me there anyway @ the moment.