[Infowarrior] - Microsoft: Bing To Include Tweets Search

[Richard Forno]

Microsoft: Bing To Include Tweets
Posted: July 2, 2009 at 5:08 am

http://247wallst.com/2009/07/02/another-brilliant-search-move-from-microsoft-bing-to-include-tweets/

Bing is arguably the best search product Microsoft (MSFT) has ever  
launched. It has gotten good to excellent reviews. A number of  
internet reseach firms show that Bing is picking up market share from  
Google (GOOG) and Yahoo! (YHOO).

Microsoft is paying a price for Bing, one that is well beyond its  
development costs. The world’s largest software company says it will  
spend $100 million on the Bing launch campaign and may invest as much  
as 10% of its operating income on search over the next five years.  
That could be as much as $20 billion.

Microsoft is being especially smart in areas that involves very little  
investment, too.

The new search features in Bing will allow users to look for “tweet”  
the short messages written by users of Twitter. The microblogging  
service has, by some counts, as many as 30 million visitors. According  
to Dow Jones, “Bing’s move shows the importance Internet companies are  
attaching to `real time’ blogging services like Twitter.” Bing’s  
competition does not have a similar service, at least not for now.

Microsoft has moved from playing catch-up in search to a point where  
it is being viewed as the leading innovator in the industry. If it can  
keep  that reputation, and the pace of Bing’s growth, Yahoo! will rue  
the day that it did not form a partnership with Redmond.