[Infowarrior] - Brazen Careerist: LinkedIn for Gen Y

[Richard Forno]

Brazen Careerist: LinkedIn for Gen Y
By Jennifer Martinez | Tuesday, August 25, 2009	 | 5:04 PM PT	 | 1  
comment

http://gigaom.com/2009/08/25/brazen-careerist-linkedin-for-gen-y/

Brazen Careerist, the blog network spearheaded by well-known career  
advice blogger and columnist Penelope Trunk, launched a professional  
social network today aimed at connecting employers with prospective  
Generation Y hires. The new social network juxtaposes features from  
popular social sites such as Twitter, Facebook and LinkedIn so that  
it’s easy for that demographic to get started on the site and start  
adding content to it.

Unlike LinkedIn, Monster.com and other career web sites, a person’s  
profile on Brazen Careerist is not centered solely around their  
resume, but on an “idea feed” where people list their goals, interests  
and career strengths. As Trunk points out, LinkdedIn’s profile content  
is dedicated to people listing their past work experience — something  
Generation Y-ers don’t have much of due to their age. The idea feed on  
Brazen Careerist, on the other hand, will allow employers find the  
best Gen Y candidates based on whether their ideas match the  
company’s, rather than the employer judging them solely on their  
limited work experience.

For Gen Y-ers, Facebook came on the scene when many of us were at the  
beginning our college careers. It was a site where we could add quirky  
information about ourselves and connect with our peers over wall  
posts, photo albums and status updates. But college career counselors  
were quick to warn us that employers were using Facebook as a proxy  
for background checks, so many of us modified our Facebook profiles to  
make our social network identity more HR-friendly. But now, Brazen  
Careerist offers a way for young adults to finally separate our  
personal and professional online identities.

Trunk said the Madison, Wisc.-based company plans to monetize the new  
social network by using a similar revenue model as LinkedIn, except it  
doesn’t plan on charging Gen Y-ers for subscriptions. The revenue  
model will be a hybrid of a pay-for-hire model, charging companies for  
posting a job ad and contacting prospective job candidates directly.  
Brazen Careerist will start charging companies for these services by  
the end of this year.