[Infowarrior] - MS: No More Seinfeld ads
Richard Forno
rforno at infowarrior.org
Thu Sep 18 13:08:40 UTC 2008
Gee, what took 'em so long to figure this out? How much ridicule and
WTFs did they need? --rf
http://valleywag.com/5051455/microsoft-to-announce-jerry-seinfeld-ads-cancelled-tomorrow
Microsoft announcement tomorrow: No more Seinfeld ads!
Remember those awful Microsoft ads with Jerry Seinfeld and Bill Gates?
Well, now you can forget them. Microsoft flacks are desperately
dialing reporters to spin them about "phase two" of the ad campaign —
a phase, due to be announced tomorrow, which will drop the aging comic
altogether. Microsoft's version of the story: Redmond had always
planned to drop Seinfeld. The awkward reality: The ads only reminded
us how out of touch with consumers Microsoft is — and that Bill
Gates's company has millions of dollars to waste on hiring a has-been
funnyman to keep him company. Update: In a phone call, Waggener
Edstrom flack Frank Shaw confirms that Microsoft is not going on with
Seinfeld, and echoes his underlings' spin that the move was planned.
There is the "potential to do other things" with Seinfeld, which Shaw
says is still "possible." He adds: "People would have been happier if
everyone loved the ads, but this was not unexpected."
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