[Infowarrior] - MS: No More Seinfeld ads

Richard Forno rforno at infowarrior.org
Thu Sep 18 13:08:40 UTC 2008


Gee, what took 'em so long to figure this out?  How much ridicule and  
WTFs did they need?   --rf

http://valleywag.com/5051455/microsoft-to-announce-jerry-seinfeld-ads-cancelled-tomorrow

Microsoft announcement tomorrow: No more Seinfeld ads!

Remember those awful Microsoft ads with Jerry Seinfeld and Bill Gates?  
Well, now you can forget them. Microsoft flacks are desperately  
dialing reporters to spin them about "phase two" of the ad campaign —  
a phase, due to be announced tomorrow, which will drop the aging comic  
altogether. Microsoft's version of the story: Redmond had always  
planned to drop Seinfeld. The awkward reality: The ads only reminded  
us how out of touch with consumers Microsoft is — and that Bill  
Gates's company has millions of dollars to waste on hiring a has-been  
funnyman to keep him company. Update: In a phone call, Waggener  
Edstrom flack Frank Shaw confirms that Microsoft is not going on with  
Seinfeld, and echoes his underlings' spin that the move was planned.  
There is the "potential to do other things" with Seinfeld, which Shaw  
says is still "possible." He adds: "People would have been happier if  
everyone loved the ads, but this was not unexpected."


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