[Infowarrior] - Sears to Start Selling Line of Official U.S. Military Garb

[Richard Forno]

http://www.prwatch.org/node/7714

Sears to Start Selling Line of Official U.S. Military Garb

Sears-Army clothing logo (from Advertising Age)Sears, Roebuck and  
Company [1] has entered into a first-ever deal with the United States  
Military [2] to market a new line of officially sanctioned, military- 
styled clothing to men, women and boys. The Military has officially  
licensed a "soldier chic" line of clothing to Sears called the "All  
American Army Brand First Infantry Division" collection. The garb, to  
be launched in 550 Sears stores in October -- just in time for the  
holiday season -- consists of "authentic lifestyle reinterpretations"  
of regulation uniforms and military-issued gear like T-shirts, hooded  
sweatshirts, denim and other outerwear. The partnership is part of a  
marketing strategy to raise the public profile of the U.S. Military.  
Sears already carries some military-themed merchandise on its Web  
site, like a "Modern Military Figure Special Forces Soldier" [3] toy  
for ages 8 and up, a musical DVD [4] titled "Death Chants, Breakdowns  
and Military Waltzes, Vol. 2," which lists song titles like "Cadaver  
Recovery Man" and "Mud & Guts," and a Self-esteem Zip Military Style  
Vest for Juniors [5].

Source URL:
http://www.prwatch.org/node/7714

Links:
[1] http://www.sourcewatch.org/index.php?title=Sears,_Roebuck_and_Company
[2] http://www.sourcewatch.org/index.php?title=United_States_Military
[3] http://www.sears.com/shc/s/p_10153_12605_05283757000P?vName=Toys+%26+Games
[4] http://entertainment.sears.com/Music/Album.aspx?prodid=TRTG26.2
[5] http://www.sears.com/shc/s/p_10153_12605_002AM339000P