[Infowarrior] - E/I ratings comment

Richard Forno rforno at infowarrior.org
Sat Jun 14 14:50:31 UTC 2008


So I'm watching a friend's tween daughter this morning while her folks  
are closing on their new house.  She's in the living room watching  
whatever kids watch on Saturday mornings these days and Myspacing to  
her heart's content.

To my surprise, I see that Disney's "Hannah Montana", Fox's "Sports  
Stars of Tomorrow", and some mindless anime-cartoon shows have an on- 
screen E/I rating denoting them as "Educational/Instructional."

Huh?

Digging a tiny bit deeper and doing a few minutes of light research,,  
it turns out that 25 percent of shows with the E/I rating hold only  
minimal educational value, according to an Annenberg Public Policy  
Center study....and that the E/I rating simply means the show has  
limited types and amounts of commercials -- but that the show itself  
can pretty much be about anything.

That E/I label sure was educational for me.   Well, it reinforced what  
I already knew or had strong suspicions about, anyway.   Who says  
you're never too old to learn?

-rick




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