[Infowarrior] - Today's WTF?

[Richard Forno]

Burger King launches beef-scented body spray
Where's the beef? A new meat-scented body spray makes men the answer,  
courtesy of Burger King
Thursday December 18, 2008, 7:27 pm EST

http://finance.yahoo.com/news/Burger-King-launches-apf-13874133.html/print

NEW YORK (AP) -- Looking to beef up your mojo this holiday season?

Burger King Corp. may have just the thing. The home of the Whopper has  
launched a new men's body spray called "Flame." The company describes  
the spray as "the scent of seduction with a hint of flame-broiled meat."

The fragrance is on sale at New York City retailer Ricky's NYC in  
stores and online for a limited time for $3.99.

Burger King is marketing the product through a Web site featuring a  
photo of its King character reclining fireside and naked but for an  
animal fur strategically placed to not offend.

The marketing ploy is the latest in a string of viral ad campaigns by  
the company. Burger King is also in the midst of its Whopper Virgins  
campaign that features an taste test with fast-food "virgins" pitting  
the Whopper against McDonald's Corp.'s Big Mac.

Burger King Holdings Inc. shares rose 15 cents to close at $20.53.