[Infowarrior] - Any Madison Ave insights here?

[Richard Forno]

Anyone here have a good explanation for why Madison Ave marketing geniuses
feel that using squeaky-voiced children - mostly girls - who tend to mumble
or mispronounce words in TV commercials is a good thing?

Think about it:

- There was the "it's the m-EAR-ors" girl from TI last fall hawking TVs.
Learn to speak, you.

- There is the little girl serving as Cisco's new spokesperson for the
'human network'.  (At least she can speak well)

- There is a little girl telling us how her daddy made more money using
Salesgenie.Com.  You're just annoying, little one.

...and let's not forget the spork-your-ears-out BMW holidays ad with the
kids who did nothing but scream at the top of their lungs for 15 seconds at
nearly every commercial spot on CNBC during the 2006 holidays.  (After this
ad nauseated viewers last year, I vowed never to buy a BMW vehicle.)

Is there some subliminal message these kids are supposed to convey? Are we
supposed to become all warm and fuzzy at the first sight/sound of such
creatures? I like kids just fine, but the logic here escapes me.

Inquiring minds want to know.

-rick