[Infowarrior] - Restoring America ¹ s Travel Brand, A National Strategy to Compete for International Visitors

[Richard Forno]

TI News: An information service from Office of Travel & Tourism Industries
(OTTI)

http://tinet.ita.doc.gov/tinews/archive/tinews2007/20070112.html

January 12, 2007
Request for Information: Restoring America¹s Travel Brand, A National
Strategy to Compete for International Visitors

In support of competitive goals established by the President of the United
States, and in response to the white paper entitled Restoring America¹s
Brand, A National Strategy to Compete for International Visitors, that was
recently submitted to the Secretary of Commerce by the U.S. Travel and
Tourism Advisory Board (TTAB), the U.S. Department of Commerce (DOC),
International Trade Administration (ITA), Office of Travel & Tourism
Industries (OTTI), is issuing this Request for Information (RFI) for
assistance by interested government agencies, organizations, and industry
businesses. The information requested may include:

    * An assessment of, or comment on, the white paper presented by the
Travel and Tourism Advisory Board, which can be found at:
http://tinet.ita.doc.gov/TTAB/docs/2006_FINALTTAB_National_Tourism_Strategy.
pdf.
    * Respondents are highly encouraged to provide specific comments on the
recommendations that are covered in the white paper, organized by the
sections:
          o making it easier for people to visit by balancing hospitality
with security,
          o asking people to visit the United States through a nationally
coordinated marketing program, and
          o demonstrating the value of travel and tourism to the nation¹s
economy.
    * In addition, respondents are encouraged to provide
comments/observations related to other areas of concern or issues that are
not addressed in the white paper, such as:
          o sustainable tourism development,
          o medical tourism,
          o cultural heritage tourism development,
          o technical training/tours for business-to-business development,
          o education exchanges or attendance,
          o public-private partnerships, or
          o infrastructure challenges, to name a few.

Comments will serve in the development of policies and programs to be
implemented by the federal government concerning the tourism sector.

The Government encourages both rigorous and creative solutions in response
to this RFI.