[Infowarrior] - Privacy Concern: Beware Spoke.Com

[Richard Forno]

(while perhaps not identical to Spoke.Com, this is why I refuse to
participate in things like Plaxo, LinkedIn, and related contact-management
sites.......rf)


http://phil.yanov.com/2007/01/spokecom-is-evil.htm

Spoke.com says it is growing rapidly. Their press release claims:

    Since introducing its free service in August 2006, Spoke Software has
added more than three million new contacts to its database and has enabled
more than 6,000 sales and marketing professionals to improve sales
productivity with higher quality, more targeted leads. With no requirement
to track points, make trades or give away the direct contact information of
colleagues, users are flocking to Spoke's online business contact
information database which now provides access to more than 35 million
people and 900,000 companies -- more than any other online business
database.

This means that over 6000 sales people now have access to 35 million other
people using spoke.com. If you are in the business of selling stuff that
sounds like a good thing. The problem is that as one of those 6000 people
you have entered into a real Faustian bargain.

How the devil will get your soul...

Spoke says that it launched it's free service in August and that they have
added 3 million new names since August. How did they do that? It was easy!
To get access to Spoke's "free" service, you must install the Spoke toolbar.
The Spoke toolbar then copies all of the information from your address book
into the Spoke database. It's at this point you should be able to smell the
burning sulfur.

If, for example, I pressed the button for Spoke's free service, the Spoke
toolbar would install and then copy the roughly 2100 names, phone numbers,
and email addresses out of my Outlook Contact database and then add them to
Spoke's database. Spoke would then be able to sell those names, titles,
companies, addresses, and email addresses to direct marketing organizations.
Participating in this scheme is a sure path to hell.

Consider the horrors:

    * You will be submitting the unlisted phone numbers of family, friends,
and confidants that may appear in your address book.
    * You may be submitting passwords, PIN numbers, and other private,
privileged information stored in your address book because you think no one
has access to it.
    * If you are in sales, you've just given away the contact information
(and trust) you have worked to develop with your best clients. Now every S&M
(sales and marketing) person in the Spoke universe will be bombarding your
best clients with calls and potentially competitive offerings.

Instead of joining Spoke, you should be asking congress to outlaw it.