[Infowarrior] - Music industry's new Internet strategy?

[Richard Forno]

So they're joyfully-embracing the internet in order to allow customers to
download HALF a totally-unprotected non-DRM'd music video in the hopes it
will get them to visit their sites to see the whole thing with ads  (or
possibly buy the full thing with DRM?) Does anyone else see this as a
completely-idiotic undertaking?

To quote Carlos Mencia, "Dear Recording Industry: Dee Dee Dee!"

The labels remain just as clueless as ever.

-rf


http://www.wilmingtonstar.com/apps/pbcs.dll/article?AID=/20070219/ZNYT01/702
190400/1002/business

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Starting this week, Suretone Records, a label distributed by the Universal
Music Group, plans to distribute video files featuring popular acts like
Weezer and new bands like Drop Dead Gorgeous on file-sharing networks that
the industry has long viewed as illicit bazaars for pirates.

Unlike the music audio and video files that major labels sell at services
like iTunes, the video files will not be wrapped in protective software to
limit copying, executives say. But they will also be incomplete: users who
download them will see perhaps half the video and will be directed to the
label¹s own Web site to watch the complete version ‹ and the advertising
planned to run alongside.