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= F.U.C.K. - Fucked Up College Kids - Born Jan. 24th, 1993 - F.U.C.K. =
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Macintosh: God's Gift to Microwaves
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I was watching T.V, trying to dodge all of the infomercials
that they show at late hours of the night, when I saw the most
ridiculous and misleading piece of advertising that anyone can be
subjected to. The commercial was one half hour long, dedicated
to Macintosh, a paid advertisement from Apple, Inc. Not only was the
premise of the advertisement disgustingly sweet and family-oriented, it
also happened to be a string of lies. The following is a compilation
of just a few examples cited in the commercial:
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APPLE MYTH #1: You must know actual (GASP!) commands in order to
operate an IBM-compatible PC.
REALITY CHECK: Since most PC's now come loaded with Windows95 or
WindowsNT, CLIs (Command Line Interfaces) have pretty
much been reduced to mousing around. Die-hards use
DOS, but it is no longer necessary, and can be
completely avoided if that is the way the user wishes
it to be.
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APPLE MYTH #2: In order to run a CD-ROM title on an IBM compatible,
you must "configure dipswitches and jumper settings."
REALITY CHECK: Running a CD-ROM title on a PC requires nothing more
than putting it in and installing it in much the same
way required by Macintosh computers.
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APPLE MYTH #3: IBM compatibles have no multinedia capability off the
shelf. You need to purchase speakers, a sound card, and
a CD-ROM drive in order to acquire this capability.
REALITY CHECK: Every IBM compatible on the retail shelf comes with
full multimedia capability. In fact, most come with
better quality speakers than the Macintoshes do and
have MPEG capability (Power Macs do not).
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APPLE MYTH #4: IBM compatibles have no video editing capability under
any circumstances.
REALITY CHECK: All of those people using Snappy! (hardware based video
editor) with their IBM compatibles must be performing
miracles. (NOTE: The commercial led the consumer to
believe that all Macintoshes are video editing capable
right off of the shelf. In fact, only one lower end
model, the 6220 ($1999 before monitor), comes with
this capabilty.)
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APPLE MYTH #5: IBM compatibles are not Plug n' Play.
REALITY CHECK: Many IBM compatible peripherals, OSs, and other hardware
are P n' P capable. This is slowly becoming an
industry standard, especially now that Windows95
supports P n' P.
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APPLE MYTH #6: IBM compatibles come with little or no software.
REALITY CHECK: Packard Bell, Acer, Compaq, Hewlett Packard, and IBM
have between $1700 - $2500 worth of software pre-loaded.
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APPLE MYTH #7: IBM compatibles cannot be just "plugged in" and booted.
REALITY CHECK: Most of the major manufacturer's of home PC's are color
coding all of their cables and including posters
illustrating set-up. On the Macs you must plug in the
mouse, the keyboard, the monitor, and the printer, if
you have one. On the IBM compatibles you must plug
in the mouse, the keyboard, the monitor, and the printer,
if you have one. I don't seem to be able to detect the
difference.
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APPLE MYTH #8: The Internet is E-World and vice versa. IBM clones
have more trouble on the Internet than Macintoshes do.
REALITY CHECK: Let's see... There are 7 or more major GUI based
Suites of Internet Software for IBM clones. There is
one Suite of Internet applications for the Macintosh.
E-World is *not* the Internet, despite what Apple
tells its' customers.
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APPLE MYTH #9: There are thousands of CD titles available for the
Apple platform, not to mention that Apple has the best
games.
REALITY CHECK: The only reliable place to find Mac software is in Mac
catalogues. Many retail stores carry thousands of
titles for the IBM platforms, and less than 100 for
the Mac platform.
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APPLE MYTH #10: Macintoshes are better because schools use them.
REALITY CHECK: IBM's are better because businesses use them. (The
fact is that you cannot say that one platform is better
than the other based on where/when you may use them. It
is faulty logic.)
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APPLE MYTH #11: IBM clones are useless educationally speaking because
they do not have the Mac based WORLD OF LEARNING
SOFTWARE.
REALITY CHECK: There are just as many (if not more) educational titles
for the IBM clones as there are for the Macintoshes.
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Personally, I feel rather insulted that Apple would expect me,
as a consumer, to believe all of these outright lies. In my eyes this is
a clear example of false advertising, or at least misrepresentation of
information. They used a 2-3 year old all-in-one Compaq unit as their
example for the "IBM compatible of today". Anyone who knows anything about
the PC industry knows that *anything* from that "long" ago is outdated by
now. The bottom line is that they make false claims about their own
products, insinuate several things that are simply untrue about other
non-Apple products, and then ask you to spend money on their products as
a result of these lies. No wonder they are laying people off. If this
tye of treatment insults you (and it should), feel free to contact Apple
themselves about their claims and ask them to prove that they are indeed
true. You can SNAIL them at:
Apple Computers, Inc.
900 East Hamilton Avenue
M/S73-PC Dept. I
Campbell, CA 95008
NOTE: Their claims that Windows95 is MacOS '84 is also untrue.
According to an Apple Representative that I spoke with, he
said that the MacOS is not, and never has been,
mulithreading. This is an important feature of Windows95.
Prior to Micro$oft's new OS, Unix variants have had this
feature prior to 1984. So much for that.
DeMoNiKa
demonika@netcom.com
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