Oracle Rapped for Misleading Advertising


Darryl K. Taft

Oracle has come down on the wrong side of an advertising watchdog organization over misleading advertising claims, prompted by complaints from rival IBM.

The National Advertising Division of the Council of Better Business Bureaus has recommended that Oracle discontinue certain pricing and comparative performance claims for the Oracle SPARC SuperCluster T4-4 computer system.

The NAD, the advertising industry€™s self-regulatory forum, opened an inquiry into advertising claims that appeared on the front page and in a full interior page of The Wall Street Journal, in The Economist and on the Website, following a challenge from IBM. And in an April 11 decision, the NAD recommended that Oracle provide additional information to clarify its position vis-a-vis IBM.

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