Running a site like DatalossDB, we tend to get vendors spamming their 'dataloss' solutions.
Subject: Amazing new product for laptops - Laptop Cop Date: Fri, 24 Apr 2009 10:40:36 -0700 From: Gary Wendt (Gwendt@awarenesstechnologies.com) To: Jake Kouns Hi Jake, Are you familiar with the product Laptop Cop? If only people were aware... for $50.00 or less per year (per laptop) the article below may have never been written. ---------------------------------------------- *The Channel Wire - www.crn.com/security/217100086** * *April 23, 2009* *Lost Laptop Can Cost A Company $49,246: * Hold on tight to your company laptop. If you leave it at the airport or have it stolen, your company could be out nearly $50,000, on average. A new benchmark study by The Ponemon Institute, sponsored by Intel, came up with the staggering figure after sampling 29 U.S. organizations, which had 138 separate laptop losses within the preceding 12 months. The values were based on seven cost components: laptop replacement, detection, forensics, data breaches, lost intellectual property, lost productivity, and legal, consulting and regulatory expenses. *The average cost of a lost laptop is $49,246*, but the costs ranged as high as $200,000 or as little as $1,213. *The costs depended on various factors, such as the amount of lost intellectual property, the number of data breaches that followed the loss, employee rank, type of industry, time of notification to the company, and level of security such as encryption.* *"It's not the replacement cost that should have companies concerned*," said Dr. Larry Ponemon in the report. "Rather, it is the data and the risk of a data breach that can have serious financial implications for companies. The cost of a data breach represents 80 percent of the total cost of a lost laptop compared to 2 percent for replacing the computer." While data breaches represent the greatest costs to businesses, the second-highest cost component was attributed to intellectual property loss. Even when the cost of a data breach is removed, intellectual property loss represented 59 percent of the total cost. *Employees should report a lost laptop as soon as possible to lower the average cost. * *If a company discovers the loss in the same day, the average cost is $8,950. If it takes more than one week, the average cost surges to approximately $115,849.* *------------------------* *Banks**, hospitals, colleges and fortune 500 companies rely on LTC. U.S. Homeland Security teaches a course on this product. Last year, Deloitte listed ATI as one of 500 fastest growing companies **in **North America.* ** Here are some links for product information. *A Review* *-* *Laptop Cop vs. Lojack for laptops*: *http://www.topsecuritypros.com/laptoptheft_review.html* (Laptop Cop wins by a huge margin over Absolutes Lojack for laptops) *Laptop Cop Product Sheet*: *http://www.awarenesstechnologies.com/images/laptopcop_page1.jpg* *Laptop Cop Press Release*: *http://www.streetinsider.com/Press+Releases/Awareness+Technologies+Upgrades+Laptop+Cop+with+Skyhook+Wireless+Real-time+Geo-Location/4209302.html* Thank you */Gary Wendt/* Awareness Technologies 4640 Admiralty Way, STE 1010 Marina Del Rey, CA 90292 GWendt@AwarenessTechnologies.com
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